THE TEAM.

We operate leaner, faster, more efficiently, and more effectively.

A black and white photo of Rob Farber with dark, curly hair and a beard, wearing a white t-shirt and sunglasses hanging from his neck, looking directly at the camera.

ROB FARBER

Founder, Executive Producer

Rob founded Rogue in 2003 after reading the industry's tea leaves and spotting a production void the advertising world needed filled. He built a boutique, independent centralized production department that partners with marketers directly to execute their advertising and content production.

Before Rogue, Rob worked across major agencies including Draftfcb, JWT, and Ogilvy & Mather, serving as Producer, Executive Producer, and Group Executive Producer running entire agency production departments.

Over his 30-plus year career, Rob has produced work for Anheuser-Busch/Budweiser, SABMiller, State Farm, Sling TV, PepsiCo, Boeing, Google, NBC Sports, Motorola, and Toyota, among others.

He's won an Emmy and sits as a voting executive committee member of the Academy of Television Arts & Sciences, helping set policy for the commercials peer group.

Rob is Rogue!

Black and white portrait of J.R. D’Alessandro with blonde hair wearing a suit jacket and white shirt against a plain background.

J.R. D'ALESSANDRO

Partner, Director of Strategic Partnerships

J.R. D’Alessandro is an industry thought leader with over 25 years of experience helping advertisers be more efficient throughout their content production process. JR is an innovative thinker specializing in designing, implementing and managing Centralized Production Solutions.

Throughout his career, JR was integral in providing streamlined production approaches for many Fortune 500 advertisers across most product categories including Automotive, CPG, Pharma, Technology, Food & Beverage and Beauty.JR is frequently called upon by trade associations and industry task forces to help refine and shape future policy. You’ll often find JR on industry panel discussions as a guest speaker Providing interesting insight and out of the box thinking.

J.R. is Rogue!

Black and white photo of Coco Seijas with long dark hair, wearing a white shirt, standing in front of a window.

COCO SEIJAS

Director of Integrated Business Affairs

Kristina “CoCo” Seijas is an Integrated Business Manager with over 17 years of advertising, media production, licensing, and talent management expertise. Coco has built her career working for shops large and small including Lowe & Partners/SMS, Ogilvy & Mather, and Deutsch.

Coco is responsible for all billing, talent payments, legal matters & licensing agreements. Her multi-layered experience enables her to excel on jobs of all ranges and scope. She is known for her attention to detail and her personalized and dedicated service managing clients of all sizes. Being a team player with a great attitude and an exceptional work ethic, enables her to succeed at every turn.

Coco is Rogue!

Go Rogue